About This Project
Lazul’s requirement was to optimise the products and ensure the imagery had an impact to the user.
The design was in keeping with upcoming trends of pastels and white space.
The full bleed slideshow ensured optimised viewing on all devices (desktop to tablet and mobile).
The navigation was designed to be simple for easy user engagement but revealed greater options should the user decide to explore without complicating the site map.
Due to the complex nature of several products that could be tagged under several different categories, a bespoke filter tool was developed to allow users to find the products they want in real time with no need to refresh. This also provided a high visual impact on the shopping experience.
Type of website: E-Commerce
Sector: Luxury Fashion